Radiohead Addendum

Here's a range of commentary on Radiohead's marketing plans:

The first, is a fairly generic article from two weeks ago, talking about how the band is changing the rules of the game

The second, from MTV news on release day shows how some fans are a bit sour over the low quality audio files, and over the realization that the files are just digital placeholders until the album comes out (which Radiohead expects them to pay for, again)

The third and most vehement, from the eternally cranky Bob Lefsetz, blasts Radiohead for duping fans with a marketing scheme (far greater than one any label could have concocted).

The interesting thread here is not that people are angry. It's that people somehow feel cheated that the electronic launch of this file is actually just marketing. Its not some kind of sonic or industry revolution, as they had hoped (though, as I said in the last post, it will have a relatively revolutionary impact: people paid for digital files).

Almost every digital music file online, whether it be streamed on myspace, sold on band websites, or available for download from an mp3 blog is a piece of marketing for other things the artist in question is doing. It may be band-driven promotion or user-generated hype, but it's rarely the end goal.

If you bought In Rainbows, you weren't duped. You got what you paid for. Which was up to you.